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WHAT IS SMASH FACTOR?
Posted On
May 13, 2024

Ever experienced that elusive feeling where the golf ball streams off the clubface so fast and hot you’re convinced the pros couldn’t have hit it any better? That is what you call maximising your Smash Factor! Smash Factor is one of many launch monitor metrics the team at GolfBox Custom will scrutinise during the fitting process. Read on to learn why.

What is Smash Factor?

Smash Factor is a measurement of how efficiently a golfer converts club head speed into ball speed. Also known as Efficiency or Efficiency Rating, Smash Factor is measured via the GC Quad launch monitor that is the basis of the data-centric fitting process at GolfBox Custom. Calculating Smash Factor is a straightforward ratio equation: ball speed is divided by club head speed. For example, a golfer with a driver club head speed of 100mph and a ball speed of 135mph will achieve a Smash Factor of 1.35. Meanwhile, a golfer with the same 100mph driver club head speed and a 140mph ball speed will attain a Smash Factor of 1.40. How can the same club head speed generate different ball speeds? The answer lies in a golfer’s swing efficiency, which is what a Smash Factor figure reveals.

What is an ideal Smash Factor?

Smash Factor varies depending on the loft of the club but is most valuable in assessing the performance of longer clubs, such as the driver. A Smash Factor of 1.50 with a driver is the pinnacle but as the loft of a club increases, Smash Factor diminishes. Assessing Smash Factor is less important in a short iron or wedge fitting. Accuracy and spin, rather than efficiency and distance, are more valuable metrics when assessing short iron performance. Thus, Smash Factor is less pertinent.

How club fitting improves Smash Factor

Hitting it out of the sweet spot of the club face is the best way to improve Smash Factor. Why? Because that’s where the most efficient transfer of energy from club to ball occurs. Using a Foresight GC Quad launch monitor, GolfBox Custom club fitters can pinpoint precisely where the ball strikes the club face. Achieving a more focused strike pattern around the sweet spot will boost Smash Factor. But if a player is finding the middle of the face consistently yet still has a low Smash Factor, a fitter will also assess a player’s swing path, spin and angle of attack to identify the issue. During a fitting session, the dynamics of a club can be altered to better harmonise with a player’s unique swing traits. Customising shaft length, shaft flex, shaft weight, head type, lie angle and loft are a few of the ways a GolfBox Custom club fitter will help a player achieve more consistent contact out of the centre of the face and boost their Smash Factor.

Smash Factor and distance

Smash Factor is catchy name but can be a little misleading when viewed in isolation. Smash Factor offers insight into the quality of strike but if you want to hit the ball further, it needs to be assessed in conjunction with clubhead speed. A golfer with a high club head speed, high ball speed and high Smash Factor will hit the ball a long way. A player with a slower swing speed and slower ball speed could match the Smash Factor of a golfer with the higher swing speed. But the truth is, they won’t hit the ball anywhere near as far. A scenario you don’t want as a golfer is high club head speed and low ball speed because that’s a recipe for a low Smash Factor and short ball flights. A fitting session at GolfBox Custom will improve both club head speed and Smash Factor – a recipe for better distance, accuracy and consistency out on the course.